What is Ad Sense?
Google.com earns most of its revenue by allowing other website owners to advertise on their search result pages. All this is managed through a program they call Ad Words.
Now you can earn a share of the revenue that Google earns from Ad Words by displaying these same text ads on your site. In other words, you're helping Google advertise and they pay you a percentage of what they earn.
This program is called AdSense.
Every website owner should at least consider the program. Even if your site is just for information purposes, you can still participate and make decent money with AdSense -- or at least enough to fund your website.
So if you are one of those people that doesn't like the idea of paying for a site, this is an excellent way to earn your money back and then some.
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How Much Can You Earn With AdSense?
Google does not disclose exactly how much you'll earn per ad that is clicked.
The commission you receive per click depends on how much advertisers are paying Google for the particular ad. You will earn a share of that amount. I've heard of earnings anywhere from 2 cents to $15 per click.
So it is logical to believe that keyword phrases like debt free, employment, make money, mp3, sex, etc. will earn you more per click since these are highly competitive keywords that are searched for quite a bit on the web.
Advertisers generally pay more for popular terms because they are searched for more.
Even though Google will not reveal how much you are earning for each ad that is clicked from your site, you can still login to your account at any time and see the total amount of revenue you've generated that day, week, month, year, etc.
For example, if you see that you've made $12.60 today from 9 clicks then you can calculate that your average click-thru commission was $1.40 per click. That's as detailed as their stats will get. Also remember, that's only an average. You won't know how much each specific ad brought in.
The amount you'll earn also depends largely on the amount of targeted traffic you receive to your own site, how well the ads match your audience's interests, the placement of the ads on your pages, and of course the amount you receive per click.
Ideally, you should create a site on a topic you know a lot about. That way you'll have a much easier time creating a generous amount of content on that subject.
How to Join AdSense
When you are accepted, simply copy and paste the provided HTML code into any page that you'd like to show the ads. If you've done a good job of defining the content on your web pages, the ads that show should be relevant to the content of your page...increasing the chances of click-thrus by your visitors.
You can either display the ads vertically along side the page like Google does or in a banner-like formation horizontally across your pages. The placement is up to you. You can even customize the colors to match your site's theme.
Tips on Succeeding With AdSense
Here are some tips for achieving success with Google AdSense.
1. Create a website with your (YourSite.com). Don't try to use a free web host because your site will likely have banners and pop-ups and get rejected because it looks unprofessional. Not to mention, a free web host will give you a website address like this:
http://www.thefreewebhost.com/yoursite/member1234/home.html
instead of...
http://www.yoursite.com
2. If you don't know web programming or have no desire to learn it, get a beginner's design editor like Dreamweaver (what I use) or CoffeeCup. You can publish your content directly to the web from the software.
Keep in mind you can't use the software alone. You must have a web host that will allow you to publish your site to the Internet.
3. If the main goal of your site is to make money with AdSense, be sure to choose a topic that you know a lot about so you can write lots and lots of content.
4. Get traffic. Once your site is up and running you'll need to learn how to get your site listed in the major search engines.
Getting into Google is completely free and can bring in hundreds or even thousands of visitors per day. All you have to do is submit your site to them and wait patiently while Google adds it to the index. It can take a few months. Patience is key with Google. Then do the same with Yahoo, MSN, etc.
