Inside AdWords!

Keep up-to-date with the latest news, tips and information on Google AdWords.

Use AdWords to advertise on Google.com and across our network of search partners; your ad may appear on the search results page when users search using one of your chosen keywords. You only pay when someone clicks on your ad, and you can adjust your creative, your keywords and your bids on the fly based on precise results.

That's targeted. That's accountable.

• Be in control. Choose your keywords, set a budget and choose the maximum amount you're willing to pay for each click on your ad. Once your campaign begins, we report back what's working and what isn't so you can hone your campaign to maximise your performance.
• Be creative. You can boost your relevancy and performance by displaying different ads for different keywords and customising the landing page that users see when they click on your ad.
• Be targeted. Only want to show your ad at weekday dinner times in Tucson, Arizona? Go for it.

Watch a video introduction to Google Adwords

Plan your campaign with the right keywords, budgets and bids.

Build your campaign with keyword ideas from the Keyword Tool

Discover customized keyword opportunities with the Search-based Keyword Tool

Set your budget and bid strategy with cost and traffic estimates from the Traffic Estimator

Target your ads to the right people at the right time.

Target specific searches with keyword targeting

Reach your ideal audience with location and language targeting

Set your campaign to appear only at certain times with ad scheduling

Create a great ad with just 95 characters of text.

Bid what you're willing to pay per click with CPC pricing

Optimise your bids for maximum performance with Bid Simulator

Get more conversions at a lower cost with Conversion Optimiser

Make bidding easier and get the most clicks possible with Budget Optimiser

Bid and pay only what it's worth to you.

Use clear and concise text ads to qualify your clicks.

Make your ads more relevant with keyword insertion

Use location extensions to show local customers more relevant information

Improve your ROI by optimising the performance of your ads.

Get customised optimisation ideas with the Opportunities Tab

Know the performance of each keyword and ad with AdWords Report Centre

Add after-the-click ROI reporting with Conversion Tracking

Compare search campaigns across search engines with DoubleClick reporting

See what happens on your website after users click on your ads with Google Analytics

Test variations of your landing page to improve performance with Website Optimiser

Website Optimiser

Website Optimiser is a free tool that allows you to compare multiple variations of a webpage and determine which converts visitors the best. Sometimes small changes, like changing the size of an image or the wording of a special promotion, can improve conversion rates by 10, 20 or even 50%. Start eliminating guesswork and yield a higher return on your investment.